Selected engagements - both as GB Digital Hub and from foundational in-house leadership at Raymond and Reliance. The same discipline. The same outcomes. 15+ years of evidence.
Three chapters of one role — leading digital across India retail, D2C, and an international US partnership.
Head of Digital Marketing at Raymond. The work below was built and delivered in-house under Gaurav's leadership — a foundational chapter that informs how GB Digital Hub now operates.
India retail: hundreds of stores. Over 1,500 fragmented digital listings. No way to connect digital presence to in-store revenue.
D2C flagship: myraymond.com, the brand's digital storefront, requiring the same architecture-first thinking applied to direct-to-consumer.
International: coordinating with Raymond's New York team at Times Square on the digital integration with a flagship US retail partner.
Built a unified GMB ecosystem from scratch - tied digital footfall to in-store sales across the country. Led myraymond.com - connecting catalog, content, and conversion into a measurable D2C system. Coordinated from India with the Raymond America team to deliver a 3D product configurator deployed at a flagship US retail partnership.
From multiple agencies and no results to Page 1 in 90 days.
Lakhs spent across multiple agencies. Rankings improving. Content being created. Nothing connecting to revenue. Organic was a leak, not a channel.
Audited the full content architecture. Rebuilt the SEO foundation. Connected catalogue, content, and intent in 90 days.
Turning rankings into a compounding revenue engine.
Page 1 rankings achieved. Now the harder question — how do you make organic the primary growth channel, not a single quarter's win?
Built compounding content architecture. Connected SEO to paid amplification. Instrumented attribution end-to-end so every dollar was traceable.
From invisible to ranking #14 in 60 days — for "traditional Indian wallpaper."
A beautiful brand making heritage Indian wallpapers. The website existed. The brand wasn't appearing in search at all for the categories its buyers were searching.
SEO architecture rebuilt. Meta layer optimised. Content aligned to actual buyer intent. Connected paid campaigns to the same architecture — so paid lifted organic, not the other way around.
Building visibility for an Indian SIM brand selling into US universities.
A clear product, but the website wasn't communicating it. Students arriving on the page didn't immediately understand what was being sold. Visibility was non-existent in the markets that mattered — California, Virginia, and other US student hubs.
Rebuilt the website journey for clarity — the offer became understandable in seconds. Ran geo-targeted student campaigns across key US university markets. Provided page-level input on what would convert.
A complete CRO-led rebuild — from manual chaos to compounding organic engine.
A new site that wasn't working as a system. URLs unoptimised. Content manually embedded. No framework underneath. Every change required starting from scratch.
Audited every gap. Rebuilt the URL architecture for SEO. Replaced manual content with a structured framework. Made the site genuinely operational — not just visible.
A second hospitality rebuild — same playbook, applied to student co-living.
Same diagnosis as Altruist. A digital presence that wasn't a system. Manual content. No framework. No path to scale.
Full architectural rebuild. SEO foundation laid before launch. Built to compound from day one — not retrofitted later.
Every engagement above started the same way — with an honest audit, not a pitch. We can do the same for you. 30 minutes. No commitment. Just clarity on where growth is leaking.